Car and Driver was founded as Sports Cars Illustrated in 1955. In its early years, the magazine focused primarily on small, imported sports cars.
The world had its first look at their publication in the summer of 1955, when the cover showed a beautiful Jaguar XK140 roadster. For 35 cents, you could have bought a copy and joined us at the very beginning of our long journey, which has spanned more than six decades.
America was generally booming and prosperous in the 1950s. Most of the cars people drove here, however, were big and ponderous. Made popular by servicemen returning home from Europe after World War II, sports cars were a refreshing antidote to the cumbersome Chevys, Fords, and Plymouths that perpetually topped the sales charts. This newborn magazine embraced the nascent sports-car movement, so much so that it was titled Sports Cars Illustrated for the first six years of its existence.
(via Car and Driver)
The world had its first look at their publication in the summer of 1955, when the cover showed a beautiful Jaguar XK140 roadster. For 35 cents, you could have bought a copy and joined us at the very beginning of our long journey, which has spanned more than six decades.
America was generally booming and prosperous in the 1950s. Most of the cars people drove here, however, were big and ponderous. Made popular by servicemen returning home from Europe after World War II, sports cars were a refreshing antidote to the cumbersome Chevys, Fords, and Plymouths that perpetually topped the sales charts. This newborn magazine embraced the nascent sports-car movement, so much so that it was titled Sports Cars Illustrated for the first six years of its existence.
(via Car and Driver)
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