The Instamatic is a series of inexpensive, easy-to-load 126 and 110 cameras made by Kodak beginning in 1963. The Instamatic was immensely successful, introducing a generation to low-cost photography and spawning numerous imitators.
During its heyday, the range was so ubiquitous that the Instamatic name is still frequently used (erroneously) to refer to any inexpensive point-and-shoot camera. (It is also frequently used incorrectly to describe Kodak's line of instant-picture cameras, the Kodamatic series).
Here is a charming photo collection from Alessandro Monaco that shows '60s and early '70s Italian ladies posing for Instamatic quick portraits.
During its heyday, the range was so ubiquitous that the Instamatic name is still frequently used (erroneously) to refer to any inexpensive point-and-shoot camera. (It is also frequently used incorrectly to describe Kodak's line of instant-picture cameras, the Kodamatic series).
Here is a charming photo collection from Alessandro Monaco that shows '60s and early '70s Italian ladies posing for Instamatic quick portraits.
