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October 17, 2024

The Story Behind the Photo of Naomi Campbell Stepping Off a Plane With a Whole Bunch of Louis Vuitton Luggage in 1998

A picture of Naomi Campbell stepping off a plane with a whole bunch of Louis Vuitton luggage in tow (including the label’s very first baby blue monogram bag) has become, for lack of a better word, iconic. Taken in 1998 prior to Marc Jacobs’ first show for LV, which he debuted at Paris Fashion Week in March 1998, the two came together to tell the full story behind the photo.


Campbell and several other models—including Trish Goff, Amy Wesson, Michele Hicks, Esther De Jong, Kirsty Hume, Kristen Owen, Zora Star, and Sunnva Stordel—were wrapping up Milan Fashion Week on March 5, 1998, but got stranded in Italy after some travel miscommunications.

“We were all being held for some television,” Campbell reminded Jacobs, who confessed numerous times that he is not the best at remembering dates. “And you were sitting there with Joe McKenna in Paris waiting for us to do the fitting and you had no girls because we were all being held.”

So Campbell called Jacobs up to ask for his help, and he delivered. “Can I tell you what Marc did?” she asked. “He more than sent a plane. He sent a private plane with Louis Vuitton boxes inside for each of us. There were 12 or 13 of us—plus lovely Andre Leon Talley, he came with us—and we took a beautiful G4 plane from Milan to Paris.”


Then, the ever-so-media-savvy supermodel took things a step further and turned a travel malfunction into a photo opportunity. “I remember saying to you, ‘Marc, make sure you have the paparazzi there so that when we got off the plane they could shoot us with our Vuitton luggage, we’re all arriving with Marc Jacobs for the first inaugural show with Louis Vuitton,” she said. “It all went down perfectly,” she went on, reminiscing on how she held one of the very first baby blue Louis Vuitton Keepalls Jacobs ever made.

When Campbell exited the plane—dressed in Marc Jacobs, “Because I knew what was going on,” she added—paparazzi snapped away, creating an impromptu editorial for Jacobs’s inaugural Louis Vuitton collection. “It looked like one of those fabulous, iconic photographs from the ’50s or ’60s with all the girls on the steps, and you were front and center, representing,” Jacobs remarked.





“That show was stunning. I remember after that it was like, you were made for Louis Vuitton,” Campbell replied. “These little things would happen, but we always made it. It would always work.”

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