Early 20th-century cigarette ads glamorized smoking, associating it with sophistication, success, and modernity. They often featured stylish men and women, promoting cigarettes as symbols of elegance, freedom, and health. Brands like Camel and Lucky Strike used catchy slogans like “More doctors smoke Camels” and “It’s Toasted” to suggest quality and safety.
Smoking was also marketed as part of a glamorous, aspirational lifestyle, often endorsed by celebrities. These ads were designed to make smoking seem desirable and socially acceptable, with little awareness of the health risks at the time.
Here below is a set of whimsical cigarette ad posters illustrated by Juan Carlos Huergo (1889–1962) in the 1910s and 1920s.
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| Cigarrillos 43, 1912 |
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| Cigarillos 43, Plus Ultra magazine, April 1917 |
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| Cigarillos 43, Plus Ultra magazine, August 1917 |
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| Cigarillos 43, Plus Ultra magazine, December 1917 |
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| Cigarillos 43, Plus Ultra magazine, February 1917 |
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| Cigarillos 43, Plus Ultra magazine, July 1917 |
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| Cigarillos 43, Plus Ultra magazine, June 1917 |
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| Cigarillos 43, Plus Ultra magazine, May 1917 |
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| Cigarillos 43, Plus Ultra magazine, October 1917 |
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| Cigarrillos Piccardo, Plus Ultra magazine, 1917 |
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| Cigarillos 43, Plus Ultra magazine, June 1918 |
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| Cigarillos 43, Plus Ultra magazine, October 1918 |
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| Cigarillos 43, Plus Ultra magazine, September 1918 |
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| Cigarillos 43, 1919 |
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| Cigarillos 43, Plus Ultra magazine, December 1919 |
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| Cigarillos 43, Plus Ultra magazine, February 1919 |
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| Cigarillos 43, Plus Ultra magazine, May 1919 |
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| Cigarillos 43, La gran marca argentina, October 1920 |
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| Cigarillos 43, Plus Ultra magazine, February 1920 |
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