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December 2, 2024

Rudi Gernreich: The Most Innovative and Dynamic Fashion Designer of the 1960s

Rudi Gernreich (1922–1985) was an Austrian-American fashion designer known for his bold, avant-garde designs that challenged conventional ideas about gender, sexuality, and the body. He is most famous for creating the monokini in 1964, a topless swimsuit that became an icon of the 1960s counterculture.

Gernreich also embraced unisex clothing and was an early adopter of synthetic materials and minimalist, modernist styles. His work, which often carried political and social themes, influenced later designers and helped shape fashion’s progressive approach to gender and body expression.

These vintage photos captured portraits of classic beauties wearing impressive fashion designs by Rudi Gernreich in the 1960s.

Tamara Nyman in silk crêpe cardigan suit of burnished brass and stinging pink that is three-way reversible by Rudi Gernreich, Cardoro earrings, photo by Karen Radkai, Vogue, June 1, 1961

Iris Bianchi in green bloused, rayon matte jersey bathing suit by Rudi Gernreich, photo by Melvin Sokolsky, Harper's Bazaar, May 1961

China Machado in Bahama blue silk crêpe shift with a "T" of brass-colored silk extending down to the hem, by Rudi Gernreich, photo by Richard Avedon, Harper's Bazaar, May 1961

China Machado in pink and orange silk crêpe shift cut on the diagonal by Rudi Gernreich, photo by Richard Avedon, Harper's Bazaar, May 1961

Benedetta Barzini in lacquered black satin close-cropped jacket and narrow pants over black ciré chiffon shirt by Rudi Gernreich, photo by Gene Laurents, Vogue, November 15, 1964

Model in chocolate brown maillot with deep lunging neck of elasticized wool by Rudi Gernreich, photo by Bob Richardson, Harper's Bazaar, May 1964

Birgitta af Klercker in a long lean pull of violet ribbing worn with a low-slung belt by Rudi Gernreich, photo by Norman Parkinson, US Vogue, 1965

Daliah Lavi stands in standing tree yoga pose, wearing Rudi Gernreich's white jacket, made of Moygashel linen with trousers of printed Indian cotton, photo by Bert Stern, Vogue 1965

Ulla Bomser is wearing a thin bandeau in white nylon spandex with small bows and held in place by elastic bands by Rudi Gernreich for Exquisite Form, photo by Francesco Scavullo, Harper's Bazaar, November 1965

Alberta Tiburzi in short cotton smock in blue and white Spanish tile print by Rudi Gernreich, photo by Hiro in Colombia, Harper's Bazaar, May 1966

Birgitta af Klercker in black maillot with narrow straps holding the top and pearly buckle at the pants, the back almost entirely bare, by Rudi Gernreich, coiffure by Ara Gallant, photo by Irving Penn, Vogue, December 1, 1966

Birgitta af Klercker in petal bikini, big red petals over marigold strips of top and pants in elasticized wool and cotton by Rudi Gernreich, photo by Irving Penn, Vogue, December 1, 1966

Colleen Corby (left) and model in colorful knitwear by Rudi Gernreich, photo by Bert Stern, Vogue UK, 1966

Hongkongese actress Lucilla Ko in black-and-white striped cotton piqué dress by Rudi Gernreich, photo by Gosta Peterson, Harper's Bazaar, April 1966

Mia Farrow is wearing a marigold knit mini-dress with purple X bands across the bodice by Rudi Gernreich for Harmon Knitwear, photo by Richard Avedon, Vogue, April 15, 1966

Model in giraffe-print outfit by Rudi Gernreich, photo by Neal Barr, Harper's Bazaar, 1966

Peggy Moffit in silver and white evening dress by Rudi Gernreich, photo by William Claxton, 1966

Peggy Moffitt in design by Rudi Gernreich, photo by husband William Claxton, 1966

Sandy Hilton in sharp melon linen dress with deep-cut shoulders and swinging edges wrapped and snapped by wide low belt by Rudi Gernreich, felt cap by Halston, photo by Richard Avedon, Harper's Bazaar, January 1966

Model in giraffe print ensemble by Rudi Gernreich, photo by Gosta Peterson, New York Times, 1967

Peggy Moffitt in Rudi Gernreich design, photo by William Claxton, 1967

Penelope Tree in a silk and velvet tunic dress of orange cut-velvet flowers, full-sleeved and simply tied at the neck and wrists by Rudi Gernreich, earrings by Layne Nielson, photo by Richard Avedon, Vogue, October 1, 1967

Shock-strong waves of purple and orange in Onondaga silk dress by Rudi Gernreich, coiffure by Richard of Henri Bendel, photo by Hiro, Harper's Bazaar, February 1967

Marisa Berenson in black matte silk jersey dhoti dress with high turtleneck and dhoti panel pulled between the legs and tucked at the waist by Rudi Gernreich, coiffure by Ara Gallant, photo by Irving Penn, Vogue, February 1, 1968

Moyra Swan in a capecoat and dirndl skirt that reverse from crisp-patterned piqué to navy jersey by Rudi Gernreich, tights and Mary Jane shoes by Capezio, photo by James Moore, Harper's Bazaar, March 1968

Pat McGuire in tweed and plaid wool, robe-tied jacket over plaid pants and throat-cuffed tweed shirt, jacket is reversible, by Rudi Gernreich, hat by Layne Nielsen, photo by Hiro, Harper's Bazaar, September 1968

Peggy Moffitt in fashion by Rudi Gernreich, photo by William Claxton, 1968

Peggy Moffitt in Rudi Gernreich design, photo by William Claxton, 1968

Peggy Moffitt modeling Rudi Gernreich design, photo by William Claxton, 1968

Samantha Jones is wearing a coq coif, coq ruff and coq cuffs over a white wool tunic and white tights by Rudi Gernreich, makeup by Charles of the Ritz, photo by Richard Avedon, Vogue, October 1, 1968

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