Amazing Posters Illustrated by Hugo Laubi in the Early 20th Century

A native of Zurich, illustrator and graphic artist Hugo Laubi (1888–1959) studied extensively in Munich, Paris and London, but came back home in 1918 and began his career as an illustrator and graphic artist for advertising posters and publications. He also designed numerous motifs for Swiss tourism, such as Arosa and St. Moritz; the poster for the 1928 Winter Olympics in St. Moritz was also his work, as were posters for numerous Swiss votes and elections.

In the 1920s, Laubi came into contact with the satirical magazine Nebelspalter, which led to a long-term collaboration that lasted until his death. His best-known works as an illustrator were for the book series Pocomoto by the author Rex Dixon with Pocomoto With the Cowboys (1955), Pocomoto as a Messenger Rider (1957) and Pocomoto on the Horse Farm (1958) as well as the Silva books Robinson Crusoe (1951) and Uncle Tom’s Cabin (1956).

Here below is a set of amazing posters illustrated by Hugo Laubi in the early 20th century.

Impôt Fédéral Direct, Oui!, 1918

Strandbad, Weggis, 1918

Helmhaus Kleider AG, 1921

Schuhhaus Kaller, Basel, 1921

Beurer-Schuhe, Zürich, 1923

PKZ, Tanz-Anzug, 1923

Bally, 1924

Beurer, 1924

St Moritz, Engadin, Wintersport, Sports d'Hiver, 1924

Bally, Für jeden Beruf Qualitätsschuhe, 1925

Eisbahn Milchbuck, circa 1925

La famille PKZ, 1925

PKZ tragen ein Wohlbehagen, 1925

Arosa Pferderennen, 1926

Arosa, 1926

Bally Kinderschuhe, 1926

Besuchet die Ostschweiz, 1926

Dosenbach Qualitäts-Schuhe, 1927

II. Olympische Winterspiele, St. Moritz, February 1928

Sommer in St. Moritz, 1929

Schweiz, 1930

Cornetto, 1932

Jelmoli, 1933

Union Pour Tous Chauffages, 1933

Vegetarisch Hiltl, 1933

Cornetto, 1934

Cornetto, circa 1934

Parsenn, Klosters, 1934

Bauernpartei, 1935

Bad Ragaz, Heil- und Jungbrunnen, 1936

Arosa, 1800 m., 1937

Arosa Switzerland, 1938