Picnic is a 1955 American Technicolor romantic comedy-drama film filmed in CinemaScope. It was adapted for the screen by Daniel Taradash from William Inge’s 1953 Pulitzer Prize-winning play of the same name. Joshua Logan, director of the original Broadway stage production, directed the film version, which stars William Holden, Kim Novak, and Rosalind Russell, with Susan Strasberg and Cliff Robertson in supporting roles. Picnic was nominated for six Academy Awards, including Best Picture, and won two.
The then 37-year old William Holden was already cast when Logan came on board. Holden was “happy to finish his Columbia Pictures contract with such a prestigious project” despite the film paying him $30,000 instead of the $250,000 he would have otherwise earned. In the film, Holden keeps his hair combed in an untidy fringe over his forehead and has the sleeves of his shirt rolled up throughout. He shaved his chest for the shirtless shots and was reportedly nervous about his dancing for the “Moonglow” scene. Logan took him to Kansas roadhouses where he practiced steps in front of jukeboxes with choreographer Miriam Nelson.
Logan said Cohn suggested that Columbia contract star Kim Novak be cast, but did not insist on it. Logan felt Novak was very close to the character she played. The “blonde bombshell” Novak screen tested twice and was given the part, playing it as a redhead. Picnic was one of Kim Novak’s early film roles, and this movie made her a star.
Janice Rule, who played the part on Broadway, did a screen test, but Logan said that it went poorly. Writer Daniel Taradash pushed for Carroll Baker, and who tested, but Logan felt that she was too young.
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