Michael Sherard (1910–1998) was a prominent British couturier and a leading figure in the London fashion scene during the mid-20th century. As a member of the elite Incorporated Society of London Fashion Designers (IncSoc), he stood alongside legends like Norman Hartnell and Hardy Amies, helping to restore London’s reputation as a global fashion capital after World War II. Sherard was celebrated for his refined craftsmanship and “romantic-classical” aesthetic, specializing in exquisitely tailored evening gowns and formal wear that catered to the British aristocracy and high society.
Beyond the runway, Sherard made a significant impact on the performing arts, designing costumes for approximately 30 West End productions, most notably the original 1952 production of Agatha Christie’s The Mousetrap. His designs were often characterized by luxurious fabrics and intricate detailing, such as his signature “leafy-tiered” skirts.
After closing his fashion house in 1964, Sherard transitioned into a distinguished academic career, sharing his expertise with future generations of designers. These glamorous photos capture portraits of model wearing fashion designs by Michael Sherard from the mid-20th century.
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| Barbara Goalen in evening dress with a graceful swirl of pleats and jewel-embroidered top, wrapped with swaths of marron tulle by Michael Sherard, photo by Richard Dormer, Harper's Bazaar UK, March 1949 |
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| Barbara Goalen in romantic white organdie dress hand-painted with London sparrows, the waist threaded with brown ribbon by Michael Sherard, photo by Richard Dormer, Harper' Bazaar UK, April 1949 |
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| Princess Helen Wolkonsky wearing a pleated evening dress of shaded yellow chiffon with a flying stole by Michael Sherard, photo by Jay at the Coloseum in Rome, Harper's Bazaar UK, May 1949 |
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| Shelagh Wilson in wonderful ball dress of tiny spiraling accordion pleats in three tiers in muted green silk taffeta with a spray of roses at the waist by Michael Sherard, photo by Henry Clarke, Harper's Bazaar UK, November 1949 |
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| Della Oake in a suit by Michael Sherard, photo by Lee Miller for the Picture Post, " London Says Dress To Suit Yourself", 1950 |